Consumers willing to spend more to save more

American homeowners are hardcore when it comes to saving energy — at least according to Lennox Industries’ Home Energy Report Card survey conducted by GfK Roper.

Click on image to enlarge. Credit: Lennox Industries

The research found that 98 percent of homeowners are trying to conserve energy in some fashion, to either help save money and/or protect the environment — with 39 percent willing to walk around in their skivvies rather than spend the money to cool their home during the summer. The number of consumers who are willing to spend more to save more continues to rise.

Homeowners score themselves pretty highly in terms of energy conservation, but realize there is more they can do. Half of homeowners (50 percent) gave their household a “B” in energy efficiency, while less than one third (19 percent) gave themselves a “C.”

“Though most people make an effort to be energy efficient year-round, the summer season makes it a more top-of-mind issue, given that electricity bills are on the rise and homeowners are starting to feel it in their pocketbook,” said Lennox energy efficiency expert Bobby DiFulgentiz. “The Lennox Home Energy Report Card survey found that homeowners think they are doing a pretty good job at finding ways to eliminate energy eaters and save money in the long run, but there is still more that can be done.”

Homeowners’ efforts to conserve energy include changing air filters regularly (84 percent), turning down the temperature on hot water heaters (68 percent), utilizing programmable thermostats (60 percent) and unplugging electronics when not in use (50 percent, up 6 percent from 2013). More homeowners are willing to replace old, inefficient air conditioning units with more efficient models (59 percent, up 9 percent from 2013) and use solar energy to power appliances (24 percent, up 4 percent from 2013).

Homeowners find ways to ease their guilt about energy usage, according to Lennox. Nearly all homeowners (98 percent) are participating in eco-friendly activities, such as recycling paper, aluminum or glass (87 percent), reusing water bottles (72 percent), buying local or organic produce (65 percent), planting trees (62 percent), using mass transportation/carpooling (26 percent) or driving a hybrid car (13 percent).

For more:
– see last year’s survey results

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