Social media lessons for utilities
The exponential rate at which the Internet of Things and all the different communication outlets are growing has changed the traditional landscape, and is forcing utilities to add resources to keep up with customer needs…
The Utility Customer 2020: Digital, connected, social
Change is happening all around us. Technology continues to impact our lives at exponential rates. Social media networks and mobile devices, in particular, are constantly evolving the way we interact with the world. We previously…
5 Branding Mistakes You Didn’t Know You Were Making
As more professionals begin to accept the importance of maintaining a personal brand, the definition of personal brand becomes more muddled. As a result, many pros think they’re helping their brand, when they are actually…
Free! Why $0.00 Is the Future of Business
FEATURE Webmail Windfall How Can Air Travel Be Free? How Can a CD Be Free? How Can a DVR Be Free? How Can Directory Assitance Be Free? How-To Wiki How To Make Money Around Free…
Customer satisfaction with utilities down for second consecutive year
Customer satisfaction with utilities has declined for the second year in a row, following another harsh winter, according to the American Customer Satisfaction Index (ACSI). In fact, customer satisfaction with gas and electric service providers…
Five social media tips for utilities
Credit: Thinkstock Social media has matured to the point where utilities can leverage the tool as an effective and low-cost way to help achieve electronic billing (e-bill) adoption goals. The use of social media among…
Smart Grid Consumer Collaborative videos
The Smart Grid Consumer Collaborative (SGCC) has produced a series of videos with which utilities can help educate residential customers about the smart grid in a fun and engaging way. Credit: Thinkstock “We created these…
Want to drive your bottom line? Increase brand trust
New research from Cogent Reports, a division of Market Strategies International, has identified a link between brand trust and monetary value. Brand trust is critical for strengthening the overall relationships that utilities have with their…
