Journal articles
- K. Wang, S. Zhou, Q. Yang and J.M.S. Yeung. Mining Customer Value: From Association Rules to Direct Marketing. Data Mining and Knowledge Discovery, Volume 11, Issue 1 (2005), Page 57-79.
Conference contributions
- K. Wang, S. Zhou, J.M.S. Yeung and Q. Yang. Mining Customer Value: From Association Rules to Direct Marketing., Proceedings of the 19th International Conference on Data Engineering, ICDE 2003, Bangalore, India, pag: 738-740, ISBN: 0-7803-7665-X.