@INPROCEEDINGS{2003-ICDE-Wang,
  TITLE = {Mining Customer Value: From Association Rules to Direct Marketing},
  BOOKTITLE = {Proceedings of the 19th International Conference on Data Engineering, ICDE 2003},
  AUTHOR = {Wang, K. and Zhou, S. and Yeung, J.M.S. and Yang, Q.},
  PAGES = {738-740},
  ADDRESS = {Bangalore, India}, 
  YEAR = {2003}
}