Chapter 5: "THE MARKETīS PROBLEM"

Contents:

The primitive orientation of the companies was toward the production, but passing the time the companies they began to guide toward the sale. When we spoke it of sales we make in feeling wide: the one is sold which the client needs; therefore, one must be going to search for the necessities of the client. The following graph tries to clarify the distinction between the concept of sales and the of marketing or commercialization.

1. What is the commercialization?
2. The Process of commercialization.
3. Forms of Sale.
4. Collective behavior in the sale.
5. Selling in order to Survive.
6. Summary.

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