Macario RODRÍGUEZ-ENTRENA

Assistant Professor

du4orrpb Dpt. Agricultural Economics, Sociology, and Policy
University of Cordoba
Campus Rabanales. N-IV km 396, Gregor Mendel Building. E-14071 Córdoba, Spain
phone-icon (+34) 957 21 84 42
email-icon mrentrena@uco.es
Skype olearus
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Biography

Macario has a background in agricultural economics focused on: i) sustainability assessment of agricultural systems and provision of public goods and externalities; ii) analysis of farmers behaviour and preferences and designing of agri-environmental policy instruments and; iii) modelling of consumer behaviour and designing of agri-food policies. He was granted with a PhD scholarship to be developed in the Andalusian Institute of Agricultural Research and Training -Department of Agricultural Economics-.
Graduated as Doctor in the University of Córdoba (Spain), Macario joined the University of Córdoba as an assistant professor of agricultural economics in 2016.

Research Interests

  • Designing of Agri-Environmental Policy Instruments
  • Sustainable Farming Systems
  • Modelling of Consumer and Farmer Behaviour
  • Agri-food Marketing Research

Macario’s current research projects include:

  • Horizon 2020 (H2020-ISIB-2014-2; Topic: ISIB-01-2014) Contract n° 633838. PROVIDE project. PROVIding smart DElivery of public goods by EU agriculture and forestry. Period: 2015-2018. Project Coordinator: Davide Viaggi (Univ. of Bologna). Spanish Coordinator: José A. Gómez-Limón (University of Córdoba). www.provide-project.eu. Financed by: European Commission.
  • RTA2013-00032-00-00. MERCAOLI “Análisis del comportamiento del consumidor en el mercado interno del aceite de oliva: potenciales repercusiones de la aplicación de una reforma del etiquetado [Analysis of consumer’s behaviour in the Spanish olive oil market: potential impacts of the implementation of the label policy reform]. Period: 2015-2017. Project Coordinator: Macario Rodríguez-Entrena (IFAPA). Financed by: Ministry of Economy and Competitiveness (MINECO).

Other previous research projects include:

  • 7th F.P. for Research, Technological Development and Demonstration under Contract n° 289578. CLAIM project. Supporting the role of the Common Agricultural Policy in Landscape valorisation: Improving the knowledge base of the contribution of landscape management to the rural economy. Period: 2012-2014. Project Coordinator: Davide Viaggi (Univ. of Bologna). Spanish Coordinator: Manuel Arriaza Balmón (IFAPA). www.claimproject.eu. Financed by: European Commission.
  • P10-AGR-5892. SUSTANOLEA Sostenibilidad de las explotaciones de olivar: Construcción y análisis de indicadores sintéticos como herramienta para la gestión pública de los territorios de olivar. [Sustainability of olive grove farm: Developing and analysing composite indicators as a tool for the public management of olive grove territories]. Period: 2011-2015. Project Coordinator: Manuel Arriaza Balmón (IFAPA). Financed by: Regional Government of Andalusia.
  • SUM2008-00003-C03-02. Optimización de las prácticas de gestión agrícola del suelo en olivar ecológico y convencional para su utilización en la fijación de carbono atmosférico: análisis socioeconómico de beneficios y consumos energéticos para cada modelo de gestión en el olivar [Optimization of agricultural practices of soil management in organic and conventional olive orchard to mitigate climate change: socieconomic analisys of different agricultural management systems]. Period: 2008-2011. Project Coordinator: Juan Castro-Rodríguez (IFAPA). Financed by: Ministry of Economy and Competitiveness (MINECO)
  • RTA2007-00013-00-00. Caracterización y valorización del sistema agro-forestal del castaño. [Characterization and valorization of the agroforestry system of chestnut]. Period: 2007-2010. Project Coordinator: José González-Arenas (IFAPA). Financed by: Ministry of Economy and Competitiveness (MINECO).
  • Multifuncionalidad agraria y políticas públicas: integración de la demanda social en el diseño y evaluación de políticas agroambientales en el olivar andaluz (MULTIOLI). [Multifunctionality and public policies: the integration of social demand in the design and assessment of agri-environmental policies in olive orchard (MULTIOLI)]. Period: 2007-2009. Project Coordinator: Samir Sayadi (IFAPA). Financed by: Regional Government of Andalusia.
  • Análisis de situación, estructura, prospectiva y potencial del consumo de alimentos ecológicos en España: diseño de estrategias para el desarrollo del mercado [Analysing the situation, structure and forecasting of organic food in Spain: strategic design for the market development]. Period: 2005-2008. Project Coordinator: Rafael Cañero León (Universidad de Almería). Financed by: Regional Government of Andalusia.

Research stays

  • Scotland’s Rural College (SRUC), Land Economy, Environment & Society Group (LEESG), Edinburgh (UK). Period: 03/2014-10/2014. Supervisor: Prof. Dominic Moran
  • University of Twente, Dpt. of Market Relations, Enschede (Netherlands). Period: 10/2015-12/2015. Supervisor: Prof. Jörg Henseler

Most relevant Peer-reviewed publications

2019

Rodríguez-Entrena, M., Villanueva, A.J. and Gómez-Limón, J.A. (2019). Unraveling determinants of inferred and stated attribute non-attendance: effects on farmers’ willingness to accept to join agri-environmental schemes. Canadian Journal of Agricultural Economics. 67(1):31–52 DOI: 10.1111/cjag.12169

Salazar-Ordóñez, M., Cordón-Pedregosa, R. and Rodríguez-Entrena, M. (2019). A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras. Economía Agraria y Recursos Naturales 18(2):5-27 DOI: 10.7201/earn.2018.02.01

2018

Granado-Díaz, R., Villanueva, A.J., Gómez-Limón, J.A. and Rodríguez-Entrena, M. (2018). Análisis de la heterogeneidad de la demanda de bienes públicos procedentes del olivar de montaña en Andalucía. ITEA-Información Técnica Económica Agraria. 114(2):158-182. DOI: 10.12706/itea.2018.011

Rodríguez-Entrena, M., Schuberth, F. and Gelhard, C. (2018). Assessing statistical differences between parameters estimates in Partial Least Squares path modeling. Quality & Quantity 52(1):57-69. DOI: 10.1007/s11135-016-0400-8

Salazar-Ordóñez, Rodríguez-Entrena, M., M., Cabrera, E.R. and Henseler, J. (2018). Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets. Food Quality and Preference 68:146-155 DOI: 10.1016/j.foodqual.2018.02.010

Salazar-Ordóñez, M., Rodríguez-Entrena, M., Cabrera, E.R. and Henseler, J. (2018). Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence. Data in Brief 18:1750-1757 DOI: 10.1016/j.dib.2018.04.084

Salazar-Ordóñez, M., Schuberth, F., Cabrera, E.R., Arriaza, M. and Rodríguez-Entrena, M. (2018). The effects of person-related and environmental factors on consumers’ decision-making in agri-food markets: The case of olive oils. Food Research International 112:412-424 DOI: 10.1016/j.foodres.2018.06.031

Schaller, L., Targetti, S., Villanueva, A.J., Zasada, I., Kantelhardt, J., Arriaza, M., Bal, T., Bossi-Fedrigotti, V., Giray, H., Häfner, K., Majewski, E., Malak-Rawlikowska, A., Nikolov, D., Paoli, J.C., Piorr, A., Rodríguez-Entrena, M., Ungaro, F., Verburg, P., van Zanten, B. and Viaggi, D. (2018). Agricultural landscapes, ecosystem services and regional competitiveness – assessing drivers and mechanisms in nine European case study areas. Land Use Policy. 76:735-745 DOI: 10.1016/j.landusepol.2018.03.001

2017

Villanueva, A., Rodríguez-Entrena, M. and Glenk, K. (2017). Protest Responses and Willingness to Accept: Ecosystem Services Providers’ Preferences towards Incentive‐Based Schemes, Journal of Agricultural Economics. DOI: 10.1111/1477-9552.12211

Rodríguez-Entrena, M., Colombo, S. and Arriaza, M. (2017). The landscape of olive groves as a driver of the rural economy. Land Use Policy 65:164-175 DOI: 10.1016/j.landusepol.2017.03.017

Zasada, I., Häfner, K., Schaller, L., van Zanten, B. T., Lefebvre, M., Malak-Rawlikowska, A., Nikolov, D., Rodríguez-Entrena M., Manrique, R., Ungaro, F., Zavalloni, M., Delattre, L., Piorr, A., Kantelhardt, J., Verburg, P. H. and Viaggi, D. (2017). A conceptual model to integrate the regional context in landscape policy, management and contribution to rural development: Literature review and European case study evidence. Geoforum 82:1-12 DOI: 10.1016/j.geoforum.2017.03.012

Villanueva, A.J., Gómez-Limón, J.A. and Rodríguez-Entrena, M. (2017). Valoración de la oferta de bienes públicos por parte de los sistemas agrarios: el caso del olivar de montaña en Andalucía, Economía Agraria y Recursos Naturales 17(1):25-57 DOI: 10.7201/earn.2017.01.02

2016

Rodríguez-Entrena, M., Schuberth, F. and Gelhard, C. (2016). Assessing statistical differences between parameters estimates in Partial Least Squares path modeling. Quality & Quantity 1-13 DOI: 10.1007/s11135-016-0400-8

Villanueva, A. J., Rodríguez-Entrena, M., Arriaza, M. and Gómez-Limón, J. A. (2016). Heterogeneity of farmers’ preferences towards agri-environmental schemes across different agricultural sub-systems. Journal of Environmental Planning and Management. 60(4):684-707 DOI: 10.1080/09640568.2016.1168289

Rodríguez-Entrena, M., Salazar-Ordóñez, M., Cordón-Pedregosa, R. and Cardenas, J. L. (2016). Analysing granulated brown sugar – panela – market in Western Honduras. British Food Journal 118(2):495-512 DOI: 10.1108/BFJ-04-2015-0130

2015

Cabrera-Martínez, E., Arriaza, M. and Rodríguez-Entrena, M. (2015). Is the extra virgin olive oil market facing a process of differentiation? A hedonic approach to disentangle the effect of quality attributes. Grasas y Aceites 66(4):1-14 DOI: 10.3989/gya.0253151

Rodríguez-Entrena, M., Salazar-Ordóñez, M. and Becerra-Alonso, D. (2015). An assessment of the barriers to the consumers’ uptake of genetically modified foods: a neural network analysis. Journal of the Science of Food and Agriculture. 96(5):1548-1555 DOI: 10.1002/jsfa.7247.

Rodríguez-Entrena, M. and Salazar-Ordóñez, M. (2015). Assessing the potential effects of the European Union multilevel approach to the Coexistence Policy. European Review 23:489-500 DOI: 10.1017/S1062798715000332

Villanueva, A., Gómez-Limón, J.A., Arriaza, M. and Rodríguez-Entrena, M. (2015). Assessment of greening and collective participation in the context of agri-environmental schemes: The case of Andalusian irrigated olive groves. Spanish Journal of Agricultural Research 13(4):1-16 DOI: 10.5424/sjar/2015134-7376

Villanueva, A., Gómez-Limón, J.A., Arriaza, M. and Rodríguez-Entrena, M. (2015). The design of Agri-environmental schemes: farmers’ preferences in Southern Spain. Land Use Policy. DOI: 10.106/J.LANDUSEPOL.2015.02.009.

Villanueva, A., Targetti, S., Schaller, L., Arriaza, M., Kantelhardt, J., Rodriguez-Entrena, M., Bossi-Fedrigotti, V. and Viaggi, D. (2015). Assessing the role of economic actors in the production of private and public goods in three EU agricultural landscapes. Journal of Environmental Planning and Management. DOI: 10.1080/09640568.2014.1001022.

2014 and previous

Rodríguez-Entrena, M., Espinosa-Goded, M. and Barreiro-Hurlé, J. (2014). The role of ancillary benefits on the value of agricultural soils carbon sequestration programs: evidence from a latent class approach to Andalusian olive groves. Ecological Economics 99:63-73 DOI: 10.1016/j.ecolecon.2014.01.006

Rodríguez-Entrena, M., Arriaza M. and Gómez-Limón, J. A. (2014). Determining economic and social factors in the adoption of cover crops under mower control in olive groves. Agroecology and Sustainable Food Systems 38(1):69-91 DOI: 10.1080/21683565.2013.819478

Rodríguez-Entrena, M. and Salazar-Ordóñez, M. (2013). Influence of scientific-technical literacy on consumers’ behavioural intentions regarding new food. Appetite 60:193-202 DOI: 10.1016/j.appet.2012.09.028

Salazar-Ordóñez, M., Rodríguez-Entrena, M. and Sayadi, S. (2013). Agricultural Sustainability from a Societal View: An Analysis of Southern Spanish Citizens. Journal of Agricultural and Environmental Ethics 26(2):473-490 DOI: 10.1007/s10806-011-9371-x

Rodríguez-Entrena, M., Salazar-Ordóñez, M. and Sayadi, S. (2013). Applying Partial Least Squares to Model Genetically Modified Food Purchase Intentions in Southern Spain Consumers. Food Policy 40:44-53 DOI: 10.1016/j.foodpol.2013.02.001

Rodríguez-Entrena, M. and Arriaza, M. (2013). Adoption of conservation agriculture in olive groves: Evidence from Southern Spain. Land Use Policy 34:294-300 DOI: 10.1016/j.landusepol.2013.04.002

Rodríguez-Entrena, M. and Sayadi, S. (2013). Analysing consumers’ preferences towards GM food in Southern Spain. New Genetics and Society 32(1):18-36 DOI: 10.1080/14636778.2012.743269

Rodríguez-Entrena, M., Barreiro-Hurlé, J., Gómez-Limón, J. A. and Espinosa-Goded, M. (2012). Evaluating the demand for carbon sequestration in olive grove soils as a strategy toward mitigating climate change. Journal of Environmental Management 112: 368-376 DOI: 10.1016/j.jenvman.2012.08.004

Salazar-Ordóñez, M., Rodríguez-Entrena, M. and Sayadi, S. (2012). Conocimiento y opiniones sobre la Política Agraria Común: un análisis desde la óptica de los ciudadanos. ITEA 108(2):148-164