|Dpt. Agricultural Economics, Sociology, and Policy
University of Córdoba
Faculty of Law and Business Sciences
Puerta Nueva s/n. E-14071 Córdoba, Spain
| (+34) 957 21 21 17
Melania got her degree in Business Administration in ETEA – Facultad de Ciencias Económicas y Empresariales (Universidad de Córdoba, Spain) and then her Ph.D. in the Universidad de Sevilla (Spain) in 2009, while working with a predoctoral research grant in the Institute of Agricultural Research and Training (IFAPA) – Centro Camino de Purchil Granada. From 2010 to March 2019, she worked at the Universidad Loyola Andalucía (Córdoba and Sevilla, Spain) in the Department of Economics, joined, in April 2019, the Universidad de Córdoba in the Department of Agricultural Economics, Sociology, and Policy.
Melania has a special skill with research design and methods of data collection (qualitative and quantitative) and a solid background in agricultural economics focused mainly on the microeconomics analysis of farmer and consumer behaviour. Related to farmer behaviour, she is interested in the study of factors, such as access to finance or risk perception, influencing farmers’ decision making. While in the consumer behaviour research, she is focusing on explaining consumption pattern in agri-food markets.
Most relevant Peer-reviewed publications (last 5 years)
Salazar-Ordóñez, M. and Rodríguez-Entrena, M. (2019). Hybridizing consumer behavioural approaches on agrifood markets: Attitudes, judgements and choices. Spanish Journal of Agricultural Research, 17(2):e0109. DOI: https://doi.org/10.5424/sjar/2019172-14155
Salazar-Ordóñez, M., Cordón-Pedregosa, R. and Rodríguez-Entrena, M. (2018). A consumer behaviour approach to analyse handmade and locally made agrifood products in Western Honduras. Economía Agraria y Recursos Naturales 18(2): 5-27. DOI: 10.7201/earn.2018.02.01
Salazar-Ordóñez, M., Rodríguez-Entrena, M., Cabrera, E.R. and Henseler, J. (2018). Understanding product differentiation failures: The role of product knowledge and brand credence in olive oil markets. Food Quality and Preference 68: 146-155. DOI: 10.1016/j.foodqual.2018.02.010.
Salazar-Ordóñez, M., Rodríguez-Entrena, M., Cabrera, E.R. and Henseler, J. (2018). Survey data on consumer behaviour in olive oil markets: The role of product knowledge and brand credence. Data in Brief 18: 1750-1757. DOI: 10.1016/j.dib.2018.04.084.
Salazar-Ordóñez, M., Schuberth, F., Cabrera, E.R., Arriaza, M. and Rodríguez-Entrena, M. (2018). The effects of person-related and environmental factors on consumers’ decision-making in agri-food markets: The case of olive oils. Food Research International 112: 412-424. DOI: 10.1016/j.foodres.2018.06.031.
Rodríguez-Entrena, M., Salazar-Ordóñez, M., Cordón-Pedregosa, R. and Cardenas, J. L. (2016). Analysing granulated brown sugar – panela – market in Western Honduras. British Food Journal 118(2): 495-512. DOI: 10.1108/BFJ-04-2015-0130.
Rodríguez-Entrena, M., Salazar-Ordóñez, M. and Becerra-Alonso, D. (2015). An assessment of the barriers to the consumers’ uptake of genetically modified foods: a neural network analysis. Journal of the Science of Food and Agriculture. 96(5): 1548-1555. DOI: 10.1002/jsfa.7247.
Rodríguez-Entrena, M. and Salazar-Ordóñez, M. (2015). Assessing the potential effects of the European Union multilevel approach to the Coexistence Policy. European Review 23: 489-500. DOI: 10.1017/S1062798715000332.