José Antonio Pedraza

José Antonio Pedraza Rodríguez

PhD in Economic Sciences by the University of Cordoba and Bachelor in in Business and Economic Sciences by the University of Cordoba. His research activity is related to the importance of the intangible goods in business environments, the customer satisfaction measurement and services quality. In addition, he studies the creation of values through the business quality and innovation. He was trained as researcher in the CSIC and since then he has been working in several research projects related to social problems and public policies, collaborating in assessments, prospective works and R&D management tasks about science policies, technology and innovation in Andalusia. Since 2010 is professor in the University of Cordoba.