El uso de la Neurociencia en el diseño de contenidos transmedia en los canales de televisión públicos de Europa: Videojuegos y Social TV

Verónica Crespo-Pereira, Beatriz Legerén-Lago

Resumen/Abstract

Con el objetivo de mejorar la atracción de nuevas audiencias, las cadenas de televisión públicas de Europa están utilizando la neurociencia para conocer mejor a sus usuarios y establecer las bases para el diseño de productos televisivos educativos eficientes. Además de permitirle comprender mejor las preferencias y gustos de la audiencia. A través de la revisión de la literatura, este documento se centra en el potencial de la neurociencia para el diseño de productos transmedia de éxito. 


Palabras clave/Keywords


edutainment, neurociencia, aprendizaje, transmedia, televisiones públicas, innovación, media, neuromarketing

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Referencias


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DOI: https://doi.org/10.21071/edmetic.v7i2.10981

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