@article{GarciaJurado18,
author = "A. Garc{\'i}a-Jurado and P. Castro-Gonz{\'a}lez and Mercedes Torres-Jim{\'e}nez and A. Leal-Rodriguez",
awards = "JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.",
comments = "JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.",
doi = "10.1108/K-07-2018-0350",
issn = "0368-492X",
journal = "Kybernetes",
keywords = "E-commerce, Milennial, Gamification, Technology acceptance model, Flow, Behavior",
note = "JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.",
number = "6",
pages = "1278--1300",
title = "{V}aluating the role of {G}amification and {F}low in e-consumers: {M}illennials versus {G}eneration {X}",
url = "doi.org/10.1108/K-07-2018-0350",
volume = "48",
year = "2018",
}