Association Rule Mining Bibliography

Journal articles

1. K. Wang, S. Zhou, Q. Yang and J.M.S. Yeung. Mining Customer Value: From Association Rules to Direct Marketing. Data Mining and Knowledge Discovery, Volume 11, Issue 1 (2005), Page 57-79.

Conference contributions

1. K. Wang, S. Zhou, J.M.S. Yeung and Q. Yang. Mining Customer Value: From Association Rules to Direct Marketing., Proceedings of the 19th International Conference on Data Engineering, ICDE 2003, Bangalore, India, pag: 738-740, ISBN: 0-7803-7665-X.
2. K. Wang, S. Zhou and Y. He. Growing decision trees on support-less association rules, Proceedings of the 6th ACM SIGKDD international conference on Knowledge discovery and data mining, 2000, Boston, MA, USA, pag: 265-269, ISBN: 1-58113-233-6.